How to Create Your Own Info Product: 7 Strategic Ideas

How to create an info product
Your own info product

How to Create An Info Product

Let’s face it; creating your own unique info product is your greatest option for ensuring that you’ll have a long-term, sustainable, and scalable business.

All the gurus are telling you that you need to have your own product to be genuinely successful online, info-products to be particular. I would agree 100 percent on this. Just look at all the benefits:

  • You make 100 percent of the profits
  • ZERO delivery cost – no shipping needed
  • Almost little risk in running this form of business — even if you fail (not that I’m saying you are going to), what do you have to lose compared to brick and mortar businesses?
  • You make money on autopilot
  • You sell internationally
  • You add value to your market.
  • After you’ve finished your own product, you’ll feel a sense of accomplishment.
  • You advertise yourself and your company by branding yourself and your company.
  • It is simple to replicate the procedure.

In contrast, if you are solely promoting other people’s products, such as through an affiliate maketing scheme, you would only get paid a commission of roughly 50%.

Certain affiliate program, on the other hand, pay out 100% commissions. This is great for you, but it is also a loss. The product’s owner is gathering your clients, whom you worked hard to acquire.

Most times, most product owners don’t reveal to affiliates that their products have 2nd, 3rd or 4th offers, which they subsequently promotes to the clients unknown to you. Think about it, how will I create a product, and allow affiliats to sell for 100% commission. There’s obviously something behind it.

The main line is that you can’t put all of your energies into one issue, especially something over which you have no control. You must have your own product to ensure complete flexibility and control. And to think that you can make much more money by allowing affiliate marketers to promote the product for some commisions makes it worth a try.

This gets us to the main topic – “How to Create Your Own Info Product”

I’m not going to teach you how to create a website, design graphics, write a sales letter, or drive traffic to your website

There is already a lot of material available on those subjects.

However, I will share with you 7 strategic ideas on how to create your own information product.

Now, without further ado, let’s get started on your product…

One of the simplest and quickest ways to create a product is to consider purchasing pre-existing products under a private label and reselling them as your own.

Private label rights provide you with all of the advantages of owning your own product without the time and effort required to create it yourself.

Many customers who buy private label content do not get much value out of it. They believe that private label content is always used as site content — and fail to perceive other, more profitable options.

Did you know, for example, that most private label content can be repackaged into physical and electronic products, such as books, without violating the terms of sale? If you didn’t already, you do now. All you have to do is read the terms and conditions of your PLR content source. You’re good to go if he/she permits you to repackage it into goods and rewrite it.

You may have shuddered at the prospect of writing a book from scratch, but you don’t have to be concerned about writing a book with private label content. It’s not all that difficult, and it’s rarely time-consuming. In fact, if you don’t care about making the product distinctive, you may just substitute the author’s name with your own – and immediately sell it.

Personally, I believe that before selling a product, it should be tweaked. If you are serious about making this strategy work for you, you should choose a product that is relevant to something you already sell or knows a lot about.

You won’t have to deal with a fresh learning curve because you already know the market and have a firm foothold.

PLR content should be edited. Not all PLR content has been meticulously edited. You should go over the articles quickly to ensure that there are no grammatical or factual problems.

If you’re selling a marketing product and you’re an Internet marketer, for example, taking credit for factual errors made by your PLR material source might be rather humiliating.

Make the document visually appealing. Titles of chapters should be bolded and underlined. Use a clean font, such as Georgia, Tahoma, Verdana, or Times, and make it large enough for readers but not too huge (otherwise it will appear as though you’re overcompensating for a lack of substance). Size 14 may be appropriate.

Make a detailed table of contents. Create a clear internal-linking structure so that your table of contents links to book chapters if you want to gain points with your clients. All of this is simple to accomplish with Open Office or Microsoft office.

Convert your word processing document to PDF. If you’re using Open Office, simply click the small PDF icon on the left hand sidebar.

And there you have it: a professional-looking, high-quality e-product can be created in only few steps. Because someone else completed all of the writing and research for you, finishing everything should only take a few hours.

However, you do not have to stop there. You could do something that most PLR product customers do not – something that will set your product apart from the competition. You could take your book and turn it into audio or video, which you could either package with your electronic book or sell separately.

Most audio and video recording equipment is now rather affordable. All you need is a microphone and software such as Camtasia. If you want to do things as cheaply as possible, you could obtain a free copy of CamStudio.

After you’ve gone through these steps, you should have a high-quality professional product. All you have to do now is market it.

NOTE: It is not only PLR articles that you can assemble to make your info product, you can equally buy resale rights to software, ebooks, and a host of other internet materials.

There are several other licensing rights you need to know, they are MRR, RR, PUR, etc. Here is a post that explains PLR in detail and how to make money from PLR product.

Second Strategy for Creating An Info Product: Interview an Expert in Your Field

Another quick and low-cost option to create a product is to do an audio or email interview with an expert in your subject. Not only will this result in a quick and inexpensive product production process, but it will also provide instant legitimacy to everything you create.

While “gurus” may be cautious to accept JV offers, they will be far less hesitant to do interviews because the end result will be higher attention – which most of them will appreciate because it raises the value of their brand. This means that finding an expert ready to conduct an interview will be far from difficult – even if it does not appear to be easy at first.

There are a few various approaches you might take with this interview. Personally, I recommend that you approach it as follows:

Send an email to the expert informing him or her that you’d like to conduct an interview. Explain in that email that you are willing to do it by email or audio (i.e. through Skype or some other conferencing system). Allow the expert to pick whether to conduct it via audio or email. This will greatly increase his/her likelihood of responding and accepting the interview.

If you can acquire an audio interview, that would be fantastic. Audio and video items, in general, have a higher perceived value. If you give an exclusive audio interview with guru such-and-such, for example, you are going to generate significantly more interest than if you sell the same product in report style.

Having said that, some people prefer to purchase things in PDF format. As a result, you should either make a transcript of the audio chat yourself or engage someone to do it for you. You can find someone to do this at a reasonable price on is a better option.

If you wind up conducting the interview exclusively over email, you should take the time to prepare some pertinent questions. It’s all too tempting to give in to laziness and send your interviewee trite, uninspired questions.

However, keep in mind that if you do that, no matter how intriguing the person is, you’ll receive pretty awful responses. Furthermore, whomever you interviewed will be less likely to want to work with you again in the future.

Alternatively, rather than subjecting a single expert to a lengthy interview, you may solicit the expert viewpoints of numerous experts

You may actually come up with a simple question like:

“What is your primary method of building email list?”

You can poll 15 top marketers and collected the results into a report that you can use as a lead generator.

When a potential buyer sees that the wisdom of 15 experts is packed into a single report, they’ll find it difficult to resist. Furthermore, if you merely seek specialists for 1-3 paragraphs of advice, they are unlikely to be vehemently opposed to your suggestion. Instead, they will most likely be delighted to offer you advice and to be categorized as an expert with other people they may appreciate.

So, get an expert or experts, interview them on audio or via email, package it in a spectacular style, and you’ll have an awesome info product that you can sell to your audience in no time.

Third Strategy for Creating An Info Product: Use Articles from Article Directories

You might think that taking freely available information (i.e. articles from a free-to-browse directory) and bundling it into a book isn’t the best product-creation strategy in the world; however, you’d have to ignore how well repackaged anthologies and classics volumes have sold over the course of decades…

Indeed, repackaging, collecting, and/or putting your own “twist” on something that already exists adds value for which people are prepared to pay. People who buy your product may have access to all of those sources, but if they don’t realize they exist – or if they don’t want to sift through all of the rubbish to uncover the few pearls – they won’t. – then you have done a valuable service by conducting the research and compiling high-quality material for them.

Repackaging commodities is a perfectly legal and efficient method of producing goods. Indeed, a number of successful book series, such as Chicken Soup for the Soul (, are nothing more than repackaged anecdotes submitted to an editorial board. The editors simply added their own spin to the stories by developing an introduction, conclusion, and theme (for each book).

There are two crucial condition to remember (and remembering them will make the product-creation process easier):

1. You cannot legally use articles from directories to develop products unless you obtain permission from the writers.

That is to say, instead of selecting 3–4 articles at a time, sending letters to the authors, and waiting for responses, you should take a different method. Look for 20 or more good authors in article directories.

2. You can legally use articles if you wholly rewrite and paraphrase them to some extent.

One more note: Rather than reading their articles first, send an email to each of them asking whether you can use their content in one of your upcoming products. Tell them you’ll include their separate resource boxes in your book so they can be credited for their contributions.

Some authors will promptly react to your email. Others will disregard it. Rather than relying on delayed or non-responders, go with authors who respond immediately. Start looking through some of their articles right away and take the ones that look the greatest to you. Ideally, you should also come up with a theme and then choose articles that best complement your theme.

You should generally choose between 10 and 30 articles for your book, as each one will be 400+ words long and will take up only a little more than one page.

Read Also: The Secret of article marketing, How to earn a living online by writing articles

Fourth Info Product Creation Strategy: Outsource Your Product Creation

If you’re in a pinch and need to get a new product to market fast, outsourcing the full product-creation process is one of your greatest possibilities.

Why would you write your own product, design your own graphics, and produce your own audio and video? It is not only a waste of time (which could otherwise be spent marketing), but it is also a poor method of product development.

Consider this: why are you uniquely suited to do all of these things? People who write for a living are more likely to write better; those who undertake graphic design work are more likely to create a better logo or book cover; and people who edit audio and video on a regular basis are more likely to edit better.

Even if this is not the case, outsourcing the entire product creation process is significantly faster. If you do everything yourself, you will get writer’s block, ignore other critical chores, and struggle with fundamental technological challenges. Allow someone else to do it, and pay them to do it quickly. Your main focus should be on creating and executing a flawless marketing plan…

So, where should you begin? First, decide what you’re going to make and seriously consider whether or not it will sell. If you’re offering an IM product, find out what customers are looking for right now. Do they require information on traffic generation or on how to use YouTube effectively? Also, consider how they want it packaged. Do they favor video and audio over ebooks, or do they enjoy both? Make a note of everything.

Next, think about how you want the individuals you recruit to build this product in detail. Do not pile on too many details to hinder their creativity (or waste your time), but do offer enough tips and constraints to ensure you get the product you asked for in the first place.

When submitting your product to a writer, graphic designer, or video/audio maker on or, make sure to include the following information:

Include specific guidelines for how he or she should build the product. Furthermore, tell him/her that he/she is welcome to contact you at any time for additional information. As a last resort, you could demand the freelancer to contact you once or twice before submitting the finished project.

If you do everything correctly – and discover high-quality freelancers – you should have no trouble producing a better product in a fraction of the time it would take you to do it alone. Furthermore, because you paid for it, you will be significantly more motivated to take action and sell it.

Here is an in-depth guide to business outsourcing: The ulimate business outsourcing guuide: how to choose the right freelancer for your project

Fifth Info Product Creation Startegy: Conduct a ‘Money-Making’ Survey

Conducting a survey is one of the finest ways to gather valuable information about your own list or your target market in general. After all, if you’re going to promote your product to your list, shouldn’t you try to figure out what THEY want first? Don’t expect them to buy anything from you. If you make something that appeals to them, they will be significantly more likely to purchase it…

One of the simplest methods to collect their feedback on what product to build next is to conduct a survey. Personally, I recommend running two separate surveys at the same time. The first survey should gather very basic information from all responders. It could say something along the lines of:

“I intend to launch a new product within the next month.” I’d like to assist you in resolving the most pressing issue you have as a marketer. So, please choose the most difficult task from the list below:

  • Increasing traffic
  • Increasing sales by converting traffic
  • Producing goods
  • Identifying successful markets
  • Keeping your mailing list active and engaged
  • Other (please explain)”

Something along those lines may be the initial survey. Something like this should be attached to the initial survey:

“I also intend to give out three free copies of my finished project.” If you want to receive my product for free, please explain – in detail – what you believe is preventing you from succeeding as an Internet marketer. I’ll give away three free copies to the three best answers.”

This is a non-aggressive method of extracting crucial information from your list. The first section should offer you a general understanding of the challenges people face without overloading you with needless material. If the majority of your list members are unable to convert,

If they are experiencing a drop in traffic, they may require assistance in crafting stronger copy. So there you have it.

Longer responses will provide you with more information. Even if you don’t utilize them for that specific product, you can use them later. They will not only provide you with superior information to aid in the product design process, but they will also assist you in writing the salesletter. All you have to do is convert their questions and issues into answers from the ebook.

Once you’ve decided what you want to cover in your ebook, all you have to do is write it yourself or hire someone to do it for you. In fact, you could compose it as a type of Q&A session. Take the problems or questions that your list members have sent you and answer them one at a time in your ebook.

Sixth Strategy for Creating Info Products: Collect Blogs and Forum Posts

People who routinely visit forums and post on blogs are usually quite approachable. Even if they are busy, if they routinely write on a blog or forum, it is likely that you will be able to contact them. They’re “available” in the sense that they check their email and private messages at least once every day.

Here’s how you can benefit from it:

Make a list of popular forums and blogs that are relevant to your product. Then, SCOUR each of those sites and forums for good, high-quality content. They can be fairly rare in many circumstances.

As you come across these high-quality posts, start emailing the authors to see if you can incorporate them in an ebook. You may be able to send a private message if they are forum posts. Explain in your email/PM that you will include all of their information in the ebook, including a live link to their website (if they have one).

As a general guideline, avoid utilizing subject lines that appear spammy. Again, these people are likely to check their inboxes at least once a day – but they are also likely to get a lot of spam that they have little interest in reading. You’re writing to them from afar.

If they’re an expert, they’ll presume that most individuals who aren’t specialists (and have decided to approach them out of the blue) are either beggars with nothing to offer – or worse, spammers.

Again, after you’ve received authorization, it’s all busy-work from here on out. All you have to do is collect the posts, modify them as needed, make an introduction and conclusion, include the authors’ details, and choose a theme.

When you click the PDF button, you’ll have another outstanding product with a good combination of typefaces and effects.

But, in the end, your primary goal should be to release a decent product in a fair length of time. If the videos are going to slow you down – and possibly cause you to abandon the project – don’t do them. Choose simple and comprehensive…

Seventh Strategy for Creating Info Products: Use Video to Create a Product Tutorial

Most software products on PCs are underutilized on a regular basis. People are often naïve when it comes to fully utilizing the functionality of popular software packages such as Excel, PowerPoint, Dreamweaver, and others, whether at work or at home.

Even if all of the information is right there (somewhere in the help index), users are less likely to explore and learn new things if they have to wade through a lot of text. Instead, they frequently work with the 1-2 percent of the qualities that appear to them to be the most visible.

This creates a big opportunity for you as a product producer. All you have to do is put instructions that are already there – tucked away in some obscure index – into video format. People find video tutorials significantly more approachable than book tutorials; as a result, they are far more likely to watch a video series on, say, Excel than they are to crack an 800-page book that fully explains Excel (or search through a large, confusing help index that does the same).

There are various keys to using this strategy successfully. The first step is to organize the videos into categories that make sense and are easily accessible. If each video is 3 hours long, it won’t benefit individuals who need a quick tip for creating graphs or databases.

Instead, attempt to divide them into smaller videos with specific tips.

Another factor to consider while creating videos is how to deliver the material. If you just fly by the seat of your pants and don’t prepare a screenplay, you’re more likely to confuse than enlighten your audience. Instead, create a plain script and run it through numerous times. Remember that your primary goal should be to take something that is ordinarily difficult to understand and make it as simple as possible.

This does not have to be applied to Excel, Access, or PowerPoint.

Instead, consider how it might function in your specific niche. Try this if you’re an Internet marketer: make a list of ten things that Internet marketers do frequently but often incorrectly. Consider keyword research: practically all Internet marketers undertake it, yet many get it wrong.

All you’d have to do here is record yourself doing keyword research. You could then walk viewers through a step-by-step explanation of what you’re doing and why, as well as explain common pitfalls and how they can avoid them.

The options are limitless. All you have to do is think of a few video series themes and then create them.


There you have it, how to create your own unique info product:

  • 1. Use Private label Right Products: Ebooks, Articles, softwares etc.
  • 2.  Interview an Expert in your industry.
  • 3.  Use articles from Article Directories.
  • 4.  Outsource the product creation to an expert.
  • 5. Conduct Survey or poll.
  • 6. Collect Blogs and Forum Posts
  • 7. Use Video to create a product tutorial.

These plans and methods will be useless if you do not put them into action. Apply what you’ve learned, and I guarantee you’ll have a better chance of actually having a unique info product out there rather than postponing and hoping for the “magic pill.”

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