Landing page building is germane to the success of any online business, most importantly for affiliate marketers. This is one of the online marketing method that distinguish a pro marketer to the other. People who earn a lot of money through affiliate marketing or who may have a successful online business don’t take landing pages lightly. You shouldn’t too.
· The Basics of Landing Pages
· The System of Landing Pages
· What You’ll Need Before You Begin
· Choosing a Theme for Your Landing Page
· How to Create a Converting Landing Page
· How to Make Your Landing Page More Effective Rate of Conversion
· Getting People to Visit Your Landing Page
The Basics of Landing Pages
Landing pages is one unique internet marketing tool that pro marketers doesn’t joke about. In fact, those who make the most money online are they who implement the use of a landing page. Two major reason out of many why marketers use landing page is mainly to get email lists of prospective clients. This is they do, by doing product give away. Secondly it is also use to make a sales page.:
Landing pages, in contrast to generic, unfocused home pages, are dedicated to acquiring leads (clients contact details) or making sales for a single product – with no attempt to provide visitors with an other option.
Another term for a landing page is a “squeeze page” (also known as a “lead capture page” by some people). A squeeze page is a landing page that is designed to collect information such as names and email addresses. A squeeze page, on the other hand, is therefore a uniquely designed smaller type of landing page with a subscriber or an opt-in form only, for prospect to slot in their details after which they get whatever they optin for.
So, what should you expect to learn when it comes to creating a landing page? To begin with, it’s critical to know that all great marketers employ these strategies. Instead of depending on sidebar opt-in forms alone or unnecessary websites that do not showcase or convey a single message and a single call to action; then you should employ one (landing page lif you plan to sell a product or capture leads over the Internet.
Another significant point of note from this introduction to landing pages is that every landing page has the same focus and components, and it is designed to achieve a SINGLE goal: to convert visitors into subscribers or into paying clients.
The following are the components of a good landing page: An opt-in form (or sales prompt), a short or long introduction, a photo of the list/product owner, the list owner’s signature, and a call or multiple call to actions are all included.
Only through testing will you be able to determine which model will work best for you. While many will claim a conversion and attribute it to the briefness of their introduction: possibly a short paragraph, others claim a high conversion rate due to the usage of long, detailed, and appealing content.
If there’s one thing you should remember from this introduction to landing pages, it’s that you can’t make a landing page or squeeze page that isn’t laser-focused. i.e. Your landing pages must be directed towards either getting subscribers details or making sales.
The System of Landing Pages
The landing page system is a one kind solution that allows and enables you to profit from several revenue streams. This article will elaborate or go through a few of those distinct streams, as well as how to modify them.
Let’s start with the landing page itself: the landing page receives all traffic you drive towards it. It will then present you with a number of options based on the information you have provided. As i stated earlier, some marketers claims your landing page should always include an opt-in form. While others believes that it should be nothing more than a sales page.
NOTE: The landing page system you develop should include a “one time offer,” that compels people to take action – either to subscribe, or buy, etc. – whether it’s a free newsletter or a product for sale.
You should design your landing page in such a way that it redirects them to a thank you page, which gives you more opportunities to upsell after they subscribe or purchase,. One simple and unique technique to upsell is to incorporate adverts for similar products or your own products on your thank you page. You can decide to give them a one-time offer here as well.
Also, if you don’t upsell, you can urge them to join your mailing list — on your thank you page possibly by doing a product giveaway or something else. Once they opt-in to your list, you have a whole new revenue-generating alternative to use in conjunction with the landing page system.
Selling ad space in your newsletter or e-zine is one such possibility. The more individuals who read your newsletter, the more you may charge for ad space; nevertheless, you should avoid overselling to your list.
The next step is to become an affiliate for a product. You can inform your readers that someone has recently launched a fantastic product, and you can offer it to them via an affiliate link. You can even wish to use bonuses from other products to give customers something extra.
The final and most profitable strategy to make money from your newsletter is to create and sell your own things to them.
It’s crucial to remember that you don’t have to utilize all of these methods to make money; nevertheless, the more you use, the more money you’ll make overall.
What You’ll Need Before You Begin
To: a) make your offer truly have a point; and b) make the design of your landing page look attractive easier, you’ll need a few items before you start developing your landing page.
An autoresponder is something you definitely must have before you begin. You’re throwing money down the drain if you don’t have an auto responder. You’re letting consumers and potential customers to leave and never return, rather than building a relationship with them and providing yourself the opportunity to try selling more products to them in the in the future.
You’ll also need an actual offer that customers desire to buy in addition to an auto responder. You may decide to create a product, such as an E-Book or software. You really need to check out this article: How to make your first affiliate sale: suing free product presell method (a seven days guide). It contains every information you need in getting email lists and getting your first sales.
If you don’t have the required or necessary abilities, you can always hire someone to do it for you on sites like Fiverr or www.seoclerks.com or www.truelancer.com. You may then either sell this product and try to gain subscribers from your thank you page, or you can offer the product for free and get subscribers and that is exactly what many Internet marketers now do.
A collection of visuals, which often comprises a graphic header, a check out button, background wallpaper, and a half-decent photo of yourself, is also required before you begin. You can possibly give a photograph of yourself, but the rest of the work should be done by a professional.
Choosing a Theme for Your Landing Page
The preparation of your landing page theme is maybe the most significant aspect of developing a landing page. Of course, how you choose your theme will be determined by how you intend to generate visitors.
If you choose to generate traffic through search engine optimization, creating multiple landing pages, each optimized around a different phrase, will entail identifying phrases in your niche that have a high demand (aggregate search value) but a low supply (small number of competing sites) and then creating multiple landing pages, each optimized around a different phrase.
If, on the other hand, you want to generate traffic using pay-per-click (PPC) services like Google Adwords, designing your landing page theme will require tweaking a number of different pages to meet the keywords you’re buying.
Most individuals make this mistake when creating a landing page: they don’t tailor it to a certain audience. For example, when creating a squeeze page for a newsletter, they might produce a newsletter about toys, but they just make one landing page and send all traffic to it. This is a huge blunder.
If you make a high-quality product or newsletter, chances are it will help a large number of individuals. So why not tell them exactly what they’ll get out of subscribing or purchasing?
For Instance: If you have a newsletter about baby cloths and toys, for example, and you group it under the broad title “baby Materials,” a visitor looking for information about either baby cloths or toy will leave your page if they don’t see a direct link to the exact topic they were looking for.
Instead of grouping the two together, you should create a page dedicated to baby cloths and another dedicated to toy. For each of those types of visitors, you’ll want to communicate the precise benefits of joining the list on each page.
If you’re designing a landing page for a newsletter, you may want to segment your list in addition to preparing your landing page topic, so you can send information about baby cloths to those who request it – and information about toys to those who desire it.
A Brief Review of Four of The Best Landing Page Builders
NUMBER ONE: GETREPONSE
GetResponse is a software platform that allows you to construct high-converting, mobile-responsive landing pages. However, it is also a diverse software offering that includes email marketing and webinar functionality. In addition to Salesforce interfaces, GetResponse also offers integrations with popular third-party technologies such as WordPress, Shopify and Magento.
Content can be moved about, photographs can be uploaded, and mobile layouts can be edited with ease thanks to the drag-and-drop landing page builder.
4.25 out of 5 stars
• Built-in analytics
• Integrates with many platforms, including Adwords, Google Analytics, Bing, KissMetrics, and Facebook
• Capture leads with forms and integrate them with your GetResponse email platform
• Thousands of stock photos and templates available
• A/B testing
• PayPal button to accept payments on the fly
• A/B testing
GetResponse is a tool that allows you to accomplish a variety of activities, such as making landing pages sites, email marketing, and webinars.
Price: The Email plan is $15 per month, while Pro costs $49 per month, Max costs $165 per month, and Enterprise costs $1,199 per month.
Get response has a 30 days free trial; click here to give it a try.
My Verdict: The GetResponse marketing automation suite is a well-known and comprehensive marketing solution. One of the services they provide is landing page software. As a result, it is considered an enterprise marketing solution, and as such, it benefits from economies of scale, such as end-to-end client dashboards and competitive pricing. Thus, I only recommend it to marketers that require more than a simple landing page to accomplish their goals.
GetResponse is a respectable choice for marketers or business owners who demand a comprehensive suite of tools, including landing page software, as part of their overall strategy.
Check out getresponse reviews on their website here: www.getresponse.com
NUMBER TWO: CLICKFUNNELS
ClickFunnels enables you to select the sales funnel that is best suited for your sort of product, allowing you to direct traffic to the offer without wasting time.
Clickfunnels enables you to sell any goods online using a drag-and-drop interface. You simply choose your sales funnel, select your design, and submit a few custom assets, such as a logo, to complete the process. You can easily customize the page using drag and drop tools, and your entire funnel will be ready to go.
It isn’t at the top of the list because it isn’t strictly speaking a landing page software – rather, it is a whole website and marketing funnel in one package. This software is ideal for entrepreneurs who are providing a course or consulting service on the internet and who want landing sites, email nurturing, and payment solutions all in one… which means it’s primarily designed for business owners and entrepreneurs.
Ease of use: It is ridiculously simple to use
You can get up and running in minutes with onboarding videos.
It is also simple to move content around and get a business online.
It has plugins, form creation, and page design.
The templates are very simple.
It is also simple to add videos, tracking code, and other features.
It has 3.5/ 5 stars for the following characteristics:
• Several “ClickFunnels” (templates) that are ready to use
• Captures leads with forms in an easy-to-use manner
• Email marketing and email automations
• Create sales pages and collect payments
Price: $97/month or more.
Customers: • Entrepreneurs
Verdict: ClickFunnelsis as straightforward as it possibly can be. You may create your own website and market it all around the world with this “website-in-a-box” solution. They will take you from having nothing to having a successful online business in a matter of minutes. So, if you’re an entrepreneur trying to sell a course, sell a book, sell a single product, or sell anything else on the internet, ClickFunnelsmay be the appropriate fit for your business.
The issue is that, when using a landing page builder, the amount of personalization is really limited. Your entire site presence will be designed to look like a ClickFunnels… which is a touch cheesy in appearance.
Nevertheless, ClickFunnels is such a nice landing page builders you can use.
Visit their website to check what they are all about. www.clickfunnels.com
NUMBER THREE: AWEBER
Email marketing software for small businesses is AWeber. AWeber has helped over one million clients successfully connect with prospects and customers through powerfully easy email marketing software since 1998.
With AWeber’s award-winning 24/7 US-based customer service, you can easily create responsive landing pages, manage contacts, send great emails, send push alerts, and analyze outcomes. AWeber has over 1,000 software partners, allowing customers to seamlessly integrate their business apps and services. AWeber is a privately held firm based in Chalfont, PA.
Paying customers get access to all features right away, and the membership price only rises with the number of subscribers. They recently announced a free subscription for people with less than 500 subscribers, however, features and email sending limits are limited (3,000).
· Landing Page
· Marketing Automation
· Email Marketing
Free plan: upto 500 email list with 3000 monthly email messages
For the ‘Pro’ plans, the pricing structure is as follows: Hosting and emailing a list containing up to 500 subscribers: $19.99 per month. 501 to 2,500 subscribers: $29.99 per month. 2,501 to 5,000 subscribers: $49.99 per month
It has 4/5 stars for the following characteristics:
Managing lists, sending emails, automating campaigns, and tracking results.
• WYSIWYG email editor: Users can create html emails using a drag-and-drop interface.
User can personalize email, website, or landing page content based on the viewer or recipient (email salutations with recipient’s name).
• Landing pages: Users can design web sites to match an email or campaign. Landing pages frequently incorporate online forms that collect visitor data and send it to the MA software.
• A/B testing: Users can test different advertising variations and compare results. Subject lines, header pictures, and landing page copy are all testable.
• Mobile optimization: Users may quickly mobile-optimise emails and landing pages.
• Deliverability testing, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring help ensure inbox delivery of email campaigns.
To create, filter, update, merge and de-dupe lists of contacts, go here.
• Triggered drip sequences: Users can set up automatic/drip email campaigns based on occurrences.
Reporting and Analytics
Users can track consumption, performance, ROI, and other success measures.
• Dashboards Users can create, tweak, and share dashboards that summarize key metrics.
• Standard reports: The software provides pre-built reports with category-specific metrics.
Pre-send testing includes URL validation, mailbox display, and email inspection.
• URL Validation: This helps marketers to check URLs for broken links before sending emails.
• Link tracking: This allows marketers to test their links before sending them out.
Images and GIFs can be validated in emails to guarantee that they display correctly in recipients’ inboxes.
• Inbox Display: This lets marketers view how their emails look in various web browsers and ESP platforms.
• Spam Testing: Before sending out email campaigns, marketers can test their emails against major spam filters.
• Email Previews: This feature allows marketers to preview emails across numerous applications and browsers.
• Email Version Control: This lets marketers track who changed an email and when.
Verdict: Aweber is also easy to use considering it has 4/5 rating. It has drag and dropped landing page and sales page builders that anyone can use. Its qite so good that its combination of tools allows marketers to preview and test their emails before sending them.
Visit their website to learn more: www.aweber.com
Systeme.iois a software development platform. It is a comprehensive marketing platform that enables entrepreneurs to automate and grow their marketing activities. In addition to launching an online business, it is an excellent tool for creating a course, building a mailing list, creating sales funnels, and a variety of other activities.
Systeme io is designed specifically for business owners. You can use it as a website builder, landing page software, email marketing tool, affiliate program management software, and marketing automation software. Consequently, if you’re a solopreneur looking for a solution that does it all, Systeme may be the right fit for you. It’s very similar to another tool on this list, called ClickFunnels, in terms of functionality.
Ease of Use: 4/5 for ease of use
User-friendly and intuitive components
• Drag-and-drop builder for ease of use
• Pages that are mobile-responsive by default
• Helpful customer service that understands the needs of entrepreneurs
Provides a wide range of features, including email marketing and automation. It also has blogging capabilities.
Overall rating: 4/5
• A/B testing
• Integrations with Zapier and other major platforms
• Pre-designed landing page templates filtered by industry
Customer conversion rate optimization through the use of sales funnels, up-sell, cross-sell, and down-sell capabilities, pop-up creation, affiliate program maintenance, and evergreen webinars
Pricing: Systeme.io is one of the most cost-effective all-in-one marketing platforms available today. For as little as $27 per month, you can get access to nearly all of the tools necessary to create a website, landing pages, and increase customer value. The other plans are priced at $47 and $97, respectively.
Customers: • Entrepreneurs
Systeme.io provides one of the most comprehensive all-in-one platforms available in the industry. While Systeme.io is similar to ClickFunnels (which is higher down on our list), it offers considerably more capability than just landing page creation and management. It’s the ideal answer for entrepreneurs looking for a comprehensive array of services at a far lower cost than competing all-in-one solutions.
How to Create a Converting Landing Page
Most people have only a rudimentary understanding of how to create a landing page that converts. Instead, they slap together features that they’ve seen on other landing pages – but not always in the same way that the successful landing page’s creator did.
Sales or lead copies are a huge issue. That’s all right. Not everyone is cut out to be a writer, let alone a copywriter. Nevertheless, if you’re selling a product or trying to create a list, it’s critical that you know your strengths and shortcomings, I mean, you know whether you can do it by yourself or hire or outsource it to experts (Fiverr or www.seoclerks.com or www.truelancer.com) to do it for you.
When it comes to copywriting, for example, it’s critical to combine great sales arguments with potent psychological triggers. The majority of people who develop a sales page overlook one or both of these components.
For example, they may be so focused on creating buzz that they fail to describe what answer they are offering — and to whom they are offering it. Why would I buy your product if I don’t have a specific need that it solves? I wouldn’t do that.
Now, if they don’t include psychological triggers like “scientifically proven,” “guaranteed,” and “startling,” no one will feel compelled to keep reading because the benefits will be seen as low or average.
Aside from these two issues, several sales pages are disorganized and lack direction. The writing appears unprofessional, and it does not gradually grind forward, breaking down the visitor’s resistance to the sale – and driving them to buy more and more at each sales point.
A potential visitor might never feel prompted enough to whip out his or her credit card and complete the transaction if there aren’t several calls to action – another type of psychological trigger.
In addition to careful wording, there are a few additional factors to consider when creating a conversion-oriented landing page. It’s crucial, for example, to make a compelling case for a limited-time deal.
This does not imply that you must create fictitious deadlines and revise them weekly. In this way, you may lose all credibility even in the quickest amount of time possible.
However, as I previously indicated, when planning your material, make sure that you consistently drive the reader to act immediately by incorporating a number of “calls to action.”
You could wish to use flyers or pop-ups to generate a sense of urgency – or to promote a limited-time offer. Perhaps a countdown can be used to create a sense of urgency (i.e., when someone arrives at your landing page, they have five minutes to purchase the product at the lowest price).
Now, if you’re making a squeeze page, you might want to try something a little different. Rather than spending 1000 words constructing a compelling case with several triggers and calls to action, you might condense it all into a great title and one paragraph of “benefits.”
Unless the visitor: Doesn’t perceive any benefits; and Suspects that you will sell their email address to spammers, you are unlikely to encounter significant resistance to joining a completely free-to-join squeeze page.
Both of these issues are relatively simple to solve. Simply describe the specific benefits people will gain for joining in your headline, while also including psychological triggers.
Give readers a compelling reason to join immediately in your opening paragraph of copy (e.g., the price might go up, the list might become private, you’ll get this wonderful report).
To solve the second issue, simply include a statement under your opt-in form stating that you will not, under any circumstances, spam them or sell or give their email address or name away.
How to Improve the Conversion Rate of Your Landing Page
You can create and improve your landing page conversion rate in three different methods. Professionally designed landing pages typically feature these three aspects amongst others.
The first technique to improve your conversion rate is to personalize your content. This is normally accomplished in one of two ways: the first is by including a photograph of oneself. The second method is to include your signature near the bottom of your landing page.
This dramatically boosts visitor trust. Most individuals are hesitant to buy things online because they are afraid of being conned by a faceless liar who will not be around when they need support or need to return the item.
Tip: By including your photo and signature, you can greatly improve the number of visits to your site.
Another technique to improve the conversion rate of your landing page is to use black typography or a white theme. Whatever anyone tells you, this is one of the simplest methods to make your page appear professional rather than pathetic or desperate.
The third technique to develop trust is through giving something away for free. If you’re utilizing a squeeze page to generate leads, you’ll often give a free report or five-day course – and then use it to generate prospects, which you can then upsell or utilize to earn cash through affiliate sales. What makes this strategy so powerful?
Simply put, it permits them to evaluate your work and ideas prior to having to pay for them. It also fosters a sense of trust.
You should always guarantee a product in addition to these three broad techniques to boost your conversion rate.
However, if you’re utilizing Payoneer 2checkout or another check out (Credit Card processing) service, make sure you indicate clearly that customers can return your product for any reason within a certain time frame after purchase. If you follow all of these procedures, your landing page conversion rate will skyrocket.
Driving Traffic or Getting People to Visit Your Landing Page
Getting people to visit your landing page may sound simple, doesn’t it? That isn’t the case. And it won’t matter how good your landing page is if no one ever views it. This is why you must seek to direct targeted traffic to your landing page.
Natural search engine optimization is one method of directing traffic to your landing page. This is the slowest method, but it is also one of the most effective for ensuring a steady stream of traffic over time.
Optimizing your website for specific keywords is another approach to generate natural search engine traffic. This can be accomplished by producing pages that are solely focused on a single term in your chosen area. The page extension can then be set to that term, and the content can be optimized with a 1.5 percent density for that keyword. You should also utilize it in your header and title tags.
I recommend using this keyword research tool… www.keywordstooldominator.com
You should now consider implementing pay per click advertising in addition to natural search engine traffic. You can do this by creating a Facebook Business Page Ads Account and Google Adwords account.
Successful Google Adwords campaigns, as previously said, group keywordsinto many, small, related groups and deliver leads to multiple, modified landing pages.
This means you’ll need to start with some thorough keyword research, and then adjust your landing pages to fit that research. These are some of the most popular methods for sending traffic to a landing page, although they aren’t always the most effective.
Both of these strategies can be effective, but they both have high entrance barriers and require a significant amount of effort.
One other method, which I supposed to be the fastest approach is you buying solo ads. Solo ads is an email marketing method whereby you approach a marketer who is having a huge list to promote your product to his list. In doing this you need to ensure that he is in the same niche as yours. I mean, if you’re promoting a weight loss product, you will approach a solo seller with a mailing list containing weight loss subscribers. With this, you can quickly get more leads and sales very fast.
But to save you the stress of having to start searching, you can check out these two websites www.udimi.com, www.trafficforme.com and www.7daysbuyers.com. I have used them before and their services is simply the best.
Additionally, there is yet another option: human interactions. This is where the majority of Internet marketers fall short. They are so caught up in the concept of making transactions and collecting large checks without having to deal with consumers and clients that they are unaware of the power of human connections. A joint venture is one easy way to gain traffic through human ties. You can form a joint enterprise by putting together a list of potential “partners” — or persons who can help you in some mutually beneficial way. Other list owners in your niche, site owners in your niche, and experts may be on this list.
When it comes to contacting joint venture partners, there’s only one thing to remember: make it as simple, easy, and beneficial for them as possible. They are unlikely to respond to you if they have no motivation to do so. If it’s not simple, they’ll choose other joint venture offers over yours.
Another strategy to increase traffic to your landing page is to post on blogs and forums; however, you must avoid spamming, as many firms do. Instead, genuinely participate in the topic, give people something of value, and then, after a period, publish your product in your signature – and try to network with individuals who work in comparable sectors on the forum.
A ebook giveaway is yet another method of driving traffic to your site. Learn more
When it comes toblogging, you should take a similar strategy. Include a signature file with a link to your landing page, but refrain from spamming. Rather, make useful remarks. Not only is this more ethical, but it is also clearly more successful. Spam is removed. People are more likely to go on your link and look at your stuff if they provide positive comments.
The best Landing Page Builders
You can hire ghostwriter and landing page builders at:
Get Rapid Traffic through solo ads sellers at:
Keyword research tool:
Payment checkout service provider