Unlike many other passive income sources I have written about on this blog, blogging is one of those that most people have been well aware of, but never stop learning more about it.
Blogging has its advantages most especially when it is centered towards a business. Click HERE How to create a business or a personal blog for yourself, by yourself or for your business.
I have written HERE the 15 most important reason why you should have a business blog.
What is a Blog?
Simply, a blog is a sort of online diary. Blogs can be used for individual, or engaging with others as a more public use. Blogs can include pictures, videos or just plain old-fashioned text.
Started in 1994, blogs have gone from strength to strength in a variety of different categories; from networking, to collective hobby interests to advertising and promotion. Unlike many other aspects of the Internet, instead of being upstaged by other platforms, blogging has diversified its uses. Out of approximately 2 billion websites that exist on the Internet, hundreds of millions of them are blogs. One blogging platform can have around 400 million blogs and users alone, showing their incredible growth and popularity.
As a blogger, you will have the freedom of being able to work whenever and wherever you want, while making money from it. In essence, blogging is the passion, and money can be an added benefit. Blogging gives us the ability to do what we love, while earning money for it. That’s what we want, right? Of course!
However, how can this be used to earn any income? Well, that is entirely dependent on you. As mentioned earlier, including affiliate offers within your blogs can help you to earn an income while performing a hobby and sharing your interest.
An alternative to this, would be to sell advertising on your site. This will usually require you to have a very large stream of traffic to have any sort of meaningful return. Usually, I would suggest that this act as a supplement to another source of passive income
Generally, with blogging, the idea will be to combine with other forms of passive income to create the revenue. A first example would be dropshipping. You could offer products relevant to your blog for others to consider for purchase. So if you have a blog centered around makeup, you could offer cosmetics for others to use as a way of generating income.
Two other alternatives, which we’ll discuss in greater detail later in this book, are selling e-books or online courses. This may mean that your initial involvement may be substantially increased, but the rewards for it are increasingly justified, especially since there are zero costs involved in the creation of these products.
The ideas you use will depend on the type of blog you want to create, and the skills you possess that will benefit your business.
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Your Own Blog Site
So you’ve decided to start your own blog. Well, I’m going to sound like a stuck record at this point, but again, you have to start by choosing a niche.
However, this time, things are a little different. Whereas in previous chapters, you would choose a niche based on your personal interest and it’s Profitability; this time, you would choose a niche solely based on your personal knowledge and interests, where there is generally a common interest.
There are over 8 billion people in the world today. Somehow choosing a niche that nobody is interested in is most certainly going to be a hard task for anyone at this point. If you fancy a blog based on the theory that the world is flat, I am sure that you will find an audience looking to engage in this thoughtful endeavor with you. Likewise, if you want to write up a blog detailing your belief that aliens live on Mars, you could probably find support for that too!
Granted, most of us wouldn’t be so outlandish, and so the niche you fill yourself into would generally be one where there is a large collective interest. What matters is how you manage to reach that audience. However, we’ll reach that point a little later. To begin, you have to actually create a blog.
What will you need to begin your first blog?
A blogging platform, of course. Choosing the right blogging platform is essential to your needs and skills. To start, you need to consider the type of blog you would like to have.
Is it going to be predominantly text-based, or will it be incredibly picture heavy? For example, if you wanted something text-based, you could use WordPress, which is fairly popular and easy to use, however if you needed a platform that would accommodate a blog that is focused around images, then you would consider Tumblr. If you were looking for something that was more of a mixture, then you could consider Medium.
How much experience do you have when it comes to blogging? Can you handle a platform with severely advanced customization, or do you need something a little more beginner friendly?
Does the blogging platform have any restrictions when it comes to monetization. This is integral, as you don’t want to start up a blog on one platform, only to realize that your suggested revenue stream is against their policies.
Finally, what are your financial constraints? Some blogging platforms will require you to have a subscription, while others like WordPress are completely free, however you will have to front the cost for the purchase of a domain.
These are all questions that you will need to ask yourself before you decide to move forward, to avoid any potential hiccups along the way.
As always with having your own website, you need to purchase a domain and a web host to allow the site to run online. Once again, find the options that are cost effective for you, while maintaining QUALITY. Scrow down to actually see how you can create your first (personal or business) blog, easily and by yourself using the popular bluehost and WordPress platform.
Building Your Blog
The next step is to plan the details of your blog. What is the aim of your blog, and how much time are you willing to donate to blogging? The aim is something you probably already know, given you have determined your niche as well, but on top of that, you need to consider the amount of time that you have. Granted, you may have a full time job, kids, or many other factors that keep you occupied. Blogging has to work around this, to ensure that you are still organized in your daily life, and won’t leave this behind when you feel notably overwhelmed.
What feelings do you want to invoke in your audience? This helps to determine the tone and setting of your blog. It will ensure that you are finding and writing the right material centered around the aim that you wish to create.
And lastly, how will you manage to attract your audience into using any one of your chosen revenue streams? Look at how you will plan to market these streams, and what steps to take to persuade your audience into a purchase. This should be the last thing to consider, as it will be based around the content you wish to create, and so ensuring quality content should be your foremost priority.
Now you have a plan, and it is time to design your blog on your chosen platform. It’s okay to be tempted to go nuts on the creation, however you’d do well to keep it simple to start. As your experience grows, and you have an idea of using design as a focused point of attraction, you can modify however you see fit. For now, it just needs to be neat and well presented.
That, in itself, is interesting to a potential audience. A cluttered blog will merely drive them away. Look at it from the perspective of the audience that you aim to attract and move from there. Once this is done, it’s time to get writing! This part is entirely of your own doing.
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Promotion is integral
Now that you have a blog up and running with a few posts, it’s time to promote your blog. At this point, I’m sure you know the basics of promoting a few forms of passive income. If your blog contains images, consider using Pinterest and Instagram to promote snippets of your blog, so that others will be keen to see more. As we mentioned with affiliate marketing, consider using other more popular blogs to build up and develop your audience. Use email marketing as a way to notify your current readers of upcoming posts, to ensure they continue coming back for more.
Now you need to monetize your blog. As I said earlier, there are several ways you can go about this. If your blog has potential for products that are relevant to your niche, consider dropshipping or affiliate marketing.
As your blog continues to grow in popularity, you may begin to receive offers from advertisers, looking for their own opportunities. You could choose to sell them advertising space directly, or an alternative could be to use Google Adsense, streamlining the process and removing the direct content. We’ll learn more about Google Adsense in an upcoming chapter.
The benefits of a blog is that you can combine several aspects of passive income together, although I wouldn’t suggest doing that, as you don’t want your blog to come across as a money making scheme. Bar the case of ad space, your income form should supplement and be relevant to your content and vice versa, so that there is a direct association between the two.
With the right attitude, blogging could be one of the most engaging and pleasurable ventures that you could potentially immerse yourself in.
HOW DO YOU CREATE A BLOG THAT EARNS
There are not much technicalities there these days compared to the days when you have to learn programming languages to get it done. With just a little time and effort, even without any coding knowledge, just like pressing of a button, you can set up a business blog for yourself.
It is as easy as this: READ THE COMPREHENSIVE GUIDE HERE…
SO, WHAT NEXT: SETTING UP A BLUEHOST / WORDPRESS BLOG
Bluehost is one of the top web hosting companies in 2020 and you can start your own blog with them for as low as $2.75 a month (this low price is through my link only)! Also, if you sign up using my link, then you will get your domain for free if you purchase a 12 month or longer hosting plan (a $15 value). I highly recommend signing up for the 12 month hosting plan through Bluehost. It’s affordable and you can save a lot of money by signing up for at least 12 months. If you want a better deal, the best value would be purchasing a 36 month plan, as your monthly rate is much lower over the long run.
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Start writing and posting on your blog. And as you post, share it on social media. Now that your blog is up and running it’s time to actually do some blogging. Your first post can simply be a paragraph announcing the birth of your new blog. If you’re a bit more ambitious, you can craft a longer post with a nifty image or two. In order to get readers to your blog, you will need to spend some time promoting it by sharing your post links across various social medias, forums etc.
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