TOP SEVEN WAYS IN WHICH ARTICLE MARKETING WILL EXPLODE/BOOST YOUR ONLINE BUSINESS
Understanding the effectiveness of Article Marketing to the growth of your business. And how to generate backlinks, and free targeted traffic to your website or specific product.
You’ve finally set up your own business, you probably must have set up a website or a blog for it to gain more exposure and credibility. You’ve set everything in order, but what next is getting sales, or drawing people to your business website. How? If you’ve indeed set up a business and your aim is to get the word out about you and your business, one way out of many to go about such task online is through article marketing.
Article Marketing Strategies
The concept of article marketing is simply writing quality articles about your website or a particular product you intends promoting. In that, it will bring whatever your promoting to light. So, If you own a business, whether it is a startup or a big company, you would always think of ways to promote your products or services. This is the main reason why creating websites are popular nowadays. Many people are getting mesmerized with how the internet performs wonders.
If you own a website or blog, the next thing that you will think about is how to drive traffic to it. Just like how you do it offline, you have to reach out to your target market and lead them into visiting your website.
Article Submission websites
The ever increasing article submission websites on the internet has helped entrepreneurs to see and understand the enormous interests of their potential customer. Not only that, they equally get to make their personal opinions known, get their products across the web and in addition drive targeted traffic to their business websites.
And how do you go about this?
1. You create good contents. What does this mean?.
When you write good articles, people will see you as an authority and an expert in your business. Then they will be compelled to click on the link to your websites or the product you are promoting.
Have this in mind that, every article submission websites provided underneath your main article a resource box, where you can slot in the links to your websites or other pages you’re promoting.
Hence, what will make anyone to click on your link will definitely be determined by what he/she has read in your article.
So, let’s say for instance your are an expert in Fashion designing, and you have your website or blog, or you have a link to a product you want to sell. You can decide to write a good article about the latest fashion in town and HOW IT CAN BE MADE. After which you can tell your readers the kind of machine that can be used to achieve quality result. So, once you finished your article, you can put the affiliate link or website link in resource box, telling your readers they can get the machine through the link you inserted below.
This way, you are already capturing a niche market. People will definitely show interest in the products that you are promoting. They will be more interested in as much as they’ve gotten the view of how they would be able to make use of the said tools. And the perfect avenue for you to do so is through the good and functional contents that you make available for these people.
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2. The best way to fill your Resource Box
When you submit articles to directories, they allow you a space to have your author’s biography. No, this doesn’t mean that you have to brag that you are a good looking, 40 something, with bank savings. You are not looking for a partner. You are looking for clients.
The best way to do this is to include your name, your web site address, a tag line or your business’ unique selling proposition and a call to action for your readers. This is the venue where you will promote your own stuff and lure them to click on your links.
Now do you understand why it is important to create quality contents for this purpose? People must trust that you can deliver what you have promised. They don’t know you. But when you give out quality information, you are in turn establishing your name as an expert in the field where they need help, they will learn to appreciate you and may later become interested as to what you are offering them. You cannot achieve all that with just a mere or substandard articles.
And if at all you’re finding it hard to write quality articles on your own, or you don’t have the time to write, you can always hire quality freelancers at FLEXJOB, FIVERR, TRUELANCER etc. By doing this, you will be in a good fit to give out quality articles marketing to these article submission sites. And I turn you get to reap the benefit doing it, in time.
Having the above two points in mind, I will now work you through the top 7 ways article marketing will benefit or explode your online business.
Top Seven Ways Writing Articles Can Explode Your Business Online
In today’s highly competitive internet universe, the importance of attracting highly targeted traffic to your website cannot be overemphasized. Routing web traffic to your site can be your only means of survival, especially in the cutthroat world of ecommerce. Getting a high search engine ranking can be very difficult. Fortunately, there is plethora of website promotion strategies you can use to drive traffic to your website.
There is a wide variety of strategies you can adapt, from paid advertising to affiliate marketing. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Here are the top seven ways in which it can help explode your business.
1. It Help Drives Massive Targeted Traffic: Reach more people
After writing those quality Articles, you definitely can’t keep it for yourself, you need to share it, so that people can get to know what you are in for. You can post or share these articles on your website or you rather submit them to other websites like e-zines (article directories) and online publishers. By the time you submit your articles to these websites, you are indirectly giving more exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box. With this, you are indirectly and showcasing your ideas and websites. Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant may also link back to you. Thus, you increase your link popularity, which is one of the most important strategies in the internet world. Remember that most people are looking for information online and by filling this need with your quality article; you may reap the benefit of more exposure and higher web traffic.
Planning to use Article Marketing to drive more traffic and sales? Then you should seek to understand the secret of article marketing. When you do, article marketing becomes piece of cake and your business will definitely experience expansion.
2. It aids free advertising and broadcasting.
Most Ezines (article directories) are PR7 websites, this is because they get organically, thousands of websites visitors on daily basis. Hence, submitting your articles to Ezines or other websites presents an opportunity to advertise your website without paying exorbitant fees. Mind you, you should be conscious of using too much marketing languages in your articles so as to make it informative and useful to your readers, you can always include your site’s link in the resource box. In addition, by making your article relevant and helpful to your readers, you are creating good impression for your site, which could highly lead to someone visiting and hopefully purchasing. Good quality content in an article is far better and more effective than a few lines of ad space. It helps you a lot to draw people’s attention.
3.Gain High Search Engine Ranking
How happy will you be if someone search on Google for an information and your website appears on google’s first page. You know the enormous amount of traffic that will bring to your website. That’s what article writing on your website and submissions to other popular sites will do for you.
Simply put. You have a lot of backlinks to your web page.
Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.
4. Increases the popularity of your Links
You have what we call guest post advantage.
Instead of looking for other sites who would want to establish reciprocal links with your site, you can simply submit an article to other sites. Just do not forget to include a link to your site in your resource box. When these publishes your article, you automatically get a link partner. Try to get as many link partners as possible. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.
5. Optimizes your website, hence improving it’s search engine ranking
By making your site keyword rich, you can greatly improve the search engine ranking of your site. Remember that keyword density is one of the most important factors that search engines use when determining the search engine ranking of site. However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.
6. Brings about a Good Impression and Reputation
When you write good, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your readers and prospects. This will encourage more readers to visit your site and do business with you through the impressive reputations of your articles. Be seen as an expert in the field and you will definitely and ultimately gain more customers who are eager to do business with you.
7. Increases your credibility through testimonies and references
Most assuredly, your articles will of course receive feedbacks and testimonies when you publish them in e-zines and free article sites. Do this for me, record these positive feedbacks and comments and use them as promotional material in your website or in any of your advertising efforts. Your credibility will be greatly enhanced by these feedbacks, as it will create a good impression on your prospects as well as your existing customers. In this highly competitive world, excellent credibility and trust may be the only things you need to attract new customers or make loyal patrons out of your existing customers. Original, relevant, useful and pertinent articles are important tools you should utilize to improve and explode your business.