Get a Website or Blog
- General SEO (Getting Traffic To Your Website)
- Local SEO Techniques
- Submit to Directories
- Social Media Marketing
- Offline Marketing Ideas
- Building Email List
It is the belief of many business owners and product promoters that online marketing is as simple as setting up a well designed website and thereafter traffic will flood in and hence they will have good leads and product sales. Meanwhile, it is never easy as that. Getting Traffic requires some little tricks and tweaks.
If indeed you want your website to really meet up with your expectations, then you need to put into place some serious and comprehensive marketing plans. Without which I doubt the possibility of you getting far in marketing your business. Mind you, it doesn’t mean you should go ahead and purchase thousands of dollars ads from agencies! No!, getting leads or traffic is all you can easily do by yourself.
That being said, In this article, I’m going to reveal to you some of the things you can make use of to make the most of your company’s website. You’re going to learn how to use your website accordingly, how you can use your online presence to stay in touch with customers and develop loyalty, while also bring in new customers, and how to get more traffic to your website.
So, you’re ready i guess. Let’s get the ball rolling.
6 Practical Techniques That Can Help Boost Your Business Online
1. Get a Website or Blog
Lot of businesses and marketers spend thousands of dollars to set up a website, thinking it is all what’s needed to get their businesses and products across the world, but the truth remains that, most businesses do NOT need a complex and expensive website.
Most businesses need nothing more than a 1-5 page website that tells people a little bit about their company and products, offers contact information, collects visitor details, and perhaps offers coupons or other incentives.
Meanwhile, most times, some businesses doesn’t really need a website so to say. All they need is a small blog with which they can showcase their products and online presence to customers, in that blog is cheap to set up and it can also be gotten for free.
To know more about how blogging can help your business click here
You’ll need to be certain your website or blog is optimized for search engines. Just make sure you have phrases that relate to your business in page titles and content.
It should also be professional and attractive so you can let potential customers know that your company can be trusted. If your website is poorly put together, it will give the impression that your company is shady.
Don’t use Flash! Websites should be done in HTML/CSS, but Flash should be reserved only for minor visual elements. You want your site to be compatible in every browser!
2. Getting Traffic To Your Website
Once you have a simple, attractive website online, its time to start getting traffic to it. Most of traffic do come from search engines, hence, you will have to make sure you have some important keywords in your page titles and contents.
For instance, say your company is an Indian fast food restaurant in USA, Some potential keywords might be:
Indian restaurant in USA
India fast food USA
India fast food restaurants in USA
India food in USA
Those are just a few of the keywords you might likely use so that people can find your website in the search engines. You will also want to make sure your site shows up when someone searches for the name of your business, so you will have to brainstorm your page titles very well.
An example for a page title might be:
Junoon Indian fast food restaurant USA
This way you would have your company’s name (Junoon), along with several keyword phrases (Indian restaurant, Indian food, and fast food, USA) in your title.
You would also want to make sure that those same keyword phrases appeared in the content of the page itself. For this reason, you want to be sure you your pages are mostly text rather than images or Flash.
Local SEO Techniques
I have already talk about general SEO practices such as using keywords in your page titles and content, but there is another aspect to getting local businesses traffic from the search engines.
Google (the number one search engine in the world) displays local results before standard listings, and you have to submit your business to their local business search specifically or your company wont appear there.
Make a search on Google and search for Indian restaurants in USA, some options will be made bare on your screen. These are the local business results.
If you want your business to appear in these results, you have to submit your business using this form:
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Submit To Directories
Another thing you will notice when you search for local businesses is that a lot of directories usually show up. For example, if you search for Italian food Madison Wisconsin, you will see SuperPages.com, local.Yahoo.com, and MagicYellow.com, etc.
Since these sites all appear on the first page, you would definitely want to make sure your business got listed in all of them.
Always do a search for the top keywords for your business and make sure you get your company listed in every directory that shows up in the first two or three pages of results.
Social Media Marketing
It is the thought of some companies that social marketing wouldn’t benefit them, and sometimes that’s true. But if your major demographic happens to be under 40, social marketing is potentially a fantastic tool.
Facebook and Twitter are both great for keeping in touch with your customers. Set up a fan page on Facebook and get your company a Twitter account. Then start building friends list by searching for people in your local area.
Offline Marketing Idea
You can also promote your website offline. Your local newspaper, magazines, radio ads, bulletin boards, and other similar sources are all great places to advertise your website.
Dont forget to inform your customers about your website, too. Some business owners dont understand why they should be sending existing customers to their website if the purpose of the website is to get new customers, but in the next chapter, I will show you exactly why this is a brilliant idea.
Build Email List
Its important not only to get new customers, but also to keep existing ones coming again and happy. By building mailing list, you can always get in touch with both the existing and potential customers, by reminding them of the presence of your business, your updates, new inventories and hopefully to shop with you again!
That is, you must strive to get potential customers on your list, but also as many of your current customers as possible. You can have flyers, stickers, or business cards with your web address on them that you give to every customer who buys something from you. Make sure to point out that you will email special offers, announcements about new products or services and special events, and discounts and coupons from time to time.
Offering discounts and coupons to your email list will keep them loyal and shopping with your company instead of your competitors! Infact giving out freebies will also help build your list.
Marketing your business online is a lot simpler than most business owners believe. All what you need is a simple website, a little initiative, and a few hours to get everything set up.
You can literally have your entire marketing system online and in place in just a few hours, and it will be more effective than you ever expected!
Here are the points of note that you can use to get started:
- Get a simple website online. 1-5 pages is usually plenty or a blog.
- Submit your site to Googles Local Business search.
- Be sure to include keywords in page titles and content.
- Submit your site to local and national directories.
- Use Facebook and Twitter, Pinterest and Instagram.
- Build and manage an email list.